// Shared data + visual primitives for Matesy landing — ENGLISH
const STEPS = [
{ n: '01', title: 'Analyze the shop', body: 'Paste an Etsy shop URL — Matesy extracts top-sellers, prices and growth rate.' },
{ n: '02', title: 'Generate designs', body: 'Generate similar trending designs in seconds. Color, typography, composition — you choose, AI applies.' },
{ n: '03', title: 'Apply to mockups', body: 'Pick from a library of 500+ professional mockups or upload your own.' },
{ n: '04', title: 'Publish on Etsy', body: 'SEO-friendly title, tags and product story — automatic. Just download and upload to your shop.' },
];
const PROBLEMS = [
{ p: 'Hard to know what sells', s: 'We surface the top-selling designs' },
{ p: 'Designing takes too much time', s: 'Generate hundreds of designs in minutes' },
{ p: 'Mocking up designs eats hours', s: 'One-click apply your design to 10+ mockups' },
{ p: 'Finding good mockups is hard', s: 'Hundreds of pro-grade ready mockups' },
{ p: 'SEO research is confusing', s: 'One-click SEO-friendly title, tags, story' },
];
const REVIEWS = [
{ name: 'Aysha K.', role: '@bohemia.studio', text: 'I shipped 47 listings my first month, 12 of them started selling. Manually I might have shipped 5. Trend discovery to scout competitors changed the game.' },
{ name: 'Mehmet T.', role: '@vintageprints.co', text: 'I was new to print-on-demand. With the mentoring support I had 30+ live products on Etsy within the first 3 weeks. Training videos are very thorough.' },
{ name: 'Zeynep A.', role: '@petalshop', text: 'The mockup library is incredible. I used to spend hours in Photoshop, now I prep 20 product images in 5 minutes.' },
{ name: 'Can B.', role: '@northstarprints', text: 'SEO automation doesn’t just save time — it actually produces better listings. We rank much higher in Etsy search.' },
{ name: 'Elif Y.', role: '@dreamlandtees', text: 'I went from $0 to $4,200/month. There’s no way I would have gotten here this fast without Matesy. Trend discovery is gold.' },
{ name: 'Burak D.', role: '@oldsoulgoods', text: 'Asked myself if POD is worth investing in — absolutely yes. The value goes far beyond the one-time payment.' },
];
const FAQS = [
{ q: 'What kinds of products can I list?', a: 'You can currently create listings for T-shirts, Hoodies, Sweatshirts, Tank Tops and Wall Art with Matesy.' },
{ q: 'Do you also handle production?', a: 'Yes. As orders come in you can fulfill them through our partnered Print-on-Demand producers.' },
{ q: 'How fast can I create listings?', a: 'You can create dozens of product listings in just a few minutes.' },
{ q: 'Do I need any skills to use the tool?', a: 'No. All you need to do is enter a competitor shop name or paste a reference design link. Everything else is straightforward.' },
];
const PACKAGE_INCLUDES = [
'6-Month Matesy Subscription (30,000 Credits)',
'US Company Setup Support',
'Bank Account Opening Support',
'ETSY Shop Launch Support',
'One-on-One Training & Mentoring',
];
const TALLY_URL = 'https://tally.so/r/obRzrN';
// Limited seats (real) — ScarcityBar + quota copy
const SEATS = { total: 5, filled: 5, month: 'June', soldOut: true };
// Who it's for / not for — objection handling
const NOT_SUITABLE = [
'You expect magic and want everything to happen fast',
'You’re putting in your last savings hoping for a rescue',
'You think e-commerce is an easy, capital-free way to get rich quick',
];
const SUITABLE = [
'You want to do this business but with a way that takes less of your time',
'You can dedicate at least 1–2 hours a day',
'You’ll treat it as a business, not a hobby',
'You’ve decided, and just want guidance + a system to follow at the start',
];
// Two pricing packages — feeds the cards on the Pricing page
const PACKAGES = [
{
id: 'lite',
name: 'Matesy Starter Kit',
mantra: 'We guide you',
tagline: 'Software + video guides + community. Start at your own pace, at a lower price.',
price: 397,
oldPrice: 497,
unit: 'One-time Payment',
launchNote: 'Launch special',
badge: null,
recommended: false,
cta: { label: 'Get Started', href: 'https://buy.stripe.com/fZu6oH9MU2ZydqAbV09Ve0q' },
ctaNote: 'One-time payment · first 3 months included, then $99/mo',
features: [
'3-month Matesy subscription (15,000 credits)',
'Self-serve US company formation guide',
'Free EIN application',
'Company bank account opening guide',
'Etsy US shop launch guide',
'Exclusive strategies for choosing the right designs',
'Premium-quality, US-based product fulfillment at competitive prices',
],
notIncluded: [],
},
{
id: 'premium',
name: 'Matesy 1-on-1 Mentorship Program',
mantra: 'We build it together',
tagline: 'Move through every step one-on-one with your mentor — you just focus on selling.',
price: 990,
oldPrice: null,
unit: 'One-time Payment',
launchNote: null,
badge: 'RECOMMENDED',
recommended: true,
valueChip: '$1,450+ total value',
seats: true,
cta: { label: 'Apply Now', href: TALLY_URL },
ctaNote: 'One-time payment · first 6 months included, then $99/mo',
features: [
'6-month Matesy subscription (30,000 credits)',
'One-on-one mentoring throughout the process',
'US company formation (no extra fee)',
'We open your company bank account together',
'We launch your Etsy US shop together',
],
notIncluded: [],
},
];
// Lite vs Premium comparison rows — value: true | false | string
const PACKAGE_COMPARE = [
{ feature: 'Matesy subscription', lite: '3 months · 15,000 credits', premium: '6 months · 30,000 credits' },
{ feature: 'US company formation', lite: 'Video guide (DIY)', premium: 'We set it up together' },
{ feature: 'Bank account opening', lite: 'Video guide (DIY)', premium: 'We open it together' },
{ feature: 'Etsy US shop', lite: 'Video guide (DIY)', premium: 'We open it together' },
{ feature: 'Free EIN application', lite: true, premium: true },
{ feature: 'Design selection strategies', lite: true, premium: true },
{ feature: 'US-based product fulfillment', lite: true, premium: true },
{ feature: 'One-on-one mentoring throughout', lite: false, premium: true },
{ feature: 'Price', lite: '$397', premium: '$990' },
];
// Pricing-specific FAQ
const PRICING_FAQS = [
{ q: 'What’s the difference between the Starter Kit and the Mentorship Program?', a: 'With the Starter Kit you set up your US company, bank account and Etsy shop yourself, step by step, using video guides and the community — lower price, more DIY. With the Mentorship Program we do those setups together and you get one-on-one mentoring throughout.' },
{ q: 'How do I buy and get started?', a: 'With the Starter Kit you pay and start instantly — you get the software and all video guides right away. The Mentorship Program runs on limited one-on-one capacity, so you first fill out an application, then we have an intro call; if it’s a mutual fit, we bring you into the program.' },
{ q: 'Is it a one-time payment? What happens when the period ends?', a: 'You pay once up front and pay no monthly fee during the first period — 3 months on the Starter Kit, 6 months on the Mentorship Program. After that, if you want to keep using Matesy you renew with the $99/month Pro plan. The Pro plan is normally priced higher; this $99 rate is exclusive to Starter Kit and Mentorship Program members. If you don’t continue, there’s no obligation.' },
{ q: 'How long is the launch price available?', a: 'The $397 Starter Kit price is a launch special, limited to 20 seats; once they fill, the regular price becomes $497. Early joiners lock in the better rate.' },
{ q: 'Can I pay in installments?', a: 'Payments are made by credit card as a single charge; our payment provider doesn’t currently support installments.' },
{ q: 'What is an EIN, and is the application really free?', a: 'An EIN is the tax ID for your US company. In both plans we handle your EIN application at no extra charge.' },
{ q: 'Can I really set up the company myself with the video guides?', a: 'Yes — otherwise we wouldn’t offer this package. Inside, a few hours of focused videos walk you through the essentials. We don’t hand you dozens of hours of footage; we’ve distilled what we know into the app itself. Instead of watching endless videos, you take action with Matesy and start selling.' },
{ q: 'Why are Mentorship Program seats limited?', a: 'The Mentorship Program runs on one-on-one mentoring, so we onboard a limited number each month to give every member real time; once seats fill, we close intake. The Starter Kit has no seat limit — you can start whenever you want.' },
{ q: 'Do I need a budget beyond the package?', a: 'Yes. Beyond the package fee we recommend setting aside at least $500 of working budget to fulfill your first orders. This varies with order volume.' },
];
// ───────── Visual primitives ─────────
// T-shirt mock with text design
function ShirtMock({ color = '#0F0E0C', tee = '#0F0E0C', design = 'WILD', tone = '#FFEAD4' }) {
return (